I specialize in using digital marketing to draw insights from your users and community interaction to better present your products to your target market. We then use conversion strategies to convert them into sales. I focus on e-commerce, social media, email marketing, and content creation.
Social Media and Youtube
(Metrics sources from Youtube Studio and Facebook Business Suite)
A project I’ve been working on recently has been creating a youtube channel and improving my social media. With the goal of creating at least 1 video a week for a 57 day period, I’ve created a total of 9 full length videos and 23 shorts for social media. Generating 82 watch hours on youtube and a subscriber growth of +26. My social content has reached approximately 31.9k accounts and the delta of accounts engaged over last month on instagram is +30,300%. This number is a bit crazy, but shows the power of content creation and online marketing!
Marketing for Clients and Reporting Data with Insights
(Metrics sources from Google Analytics and Facebook Business Suite) This is a sample Digital Marketing Report with Insights
My most recent position was social media manager at PPD Multimedia for 2 years. There I created content, managed client’s social medias and analyzed their user marketing data for more efficient ad spends. I have used channels including paid Facebook and Instagram ads, email newsletters and community based advertising. For one of the clients I managed there, PM Made Easy, I marketed their digital products for property management companies. Our marketing was done mainly through emails with valuable blog content that captured customers by giving value and positioning ourselves as the experts in the field. Using these tactics, we generated approximately $10,000 of revenue over a 3 day weekend sale. This gave me thorough experience in email marketing, writing SEO content for blogs, and selling products B2B.
